Did you know that the average spend for Mother's Day is £30, but only £10 for Father's Day? Poor Dad’s! Still, this is great news for us Wild Olive stockists with our target customer being female!
It’s no surprise that Mother’s Day is the busiest time of year for florists but with consistent growth in interest for bath, body and home fragrance products, our Wild Olive stock is the ultimate Mother’s Day gift!
If the past couple of years have taught me anything about Mother’s Day trade, it is this; be prepared! We can all expect to be busier than usual the week leading up to Mothering Sunday but thinking ahead can help save time and help increase sales. The day before is usually a mad dash for Dad’s with kids and teenagers with pocket money, so having readymade gifts-to-go on hand can make it simple for them and super profitable for you!
I like to keep it at price points, ‘Under £10’ ‘Under £20’ and ‘Under £30’ but if you don’t think that would suit your customers, why not try something a little different such as ‘For Yummy Mummy’, ‘For Mum-on-the-go’ or ‘For the travel lover Mum’.
All of these can easily be put together with your Wild Olive products. The jute bags are the ideal ‘gift bag’ with a difference that can be filled with lovely treats! Personally, I couldn’t be without my large cellophane bags! They are so versatile and make almost any gift look beautiful with just a little curling ribbon, twine or tag! The best- selling gift for us is the candle holder and small glass candle, gift wrapped in a cellophane bag with ribbon for £10. It looks expensive, impressive and can easily be personalised with tags and various ‘Best Mum’ keep sakes.
I also ensure that I have a big bowl of tea bags and bath melts at the ready, all tied up in the small cello, ready to grab as add on sales.
The bath melts and Bath tea bags are a popular gift all year round but are ideal for Mother’s Day! Have you tried the new gift boxed collections? With an RRP of £10, they sell themselves! There are three to choose from, Pamper Party, Cocktail Party and Tea Party. I have gift wrapped mine in pretty floral paper, tied up with a curling ribbon and added a ‘Special Mum’ gift tag for £12! Easy, affordable and convenient (the 3 requirements for Saturday shopping Dad’s!).
Don’t forget to add the ‘Happy Mother’s Day’ tea bag pouches to your order to give your shoppers the ultimate gift giving ‘Ulrika!’ moment! They just choose 2 Bath tea Bags to pop into their gift pouch and for £4.50, they have the perfect seasonal gift to add to a bunch of flowers or large box of choccies!
We would love to see what you have done with your Wild Olive order this March. Email us your photos or tag us into your Facebook and Instagram posts! Have a super successful Mother’s Day trade!